American College Of Surgeons - Inspiring Quality: Highest Standards, Better Outcomes

Clinical Congress Social Toolkit

The ACS Clinical Congress often leads to robust discussion on social media. Given the virtual nature of this year's event, we want all surgeons to utilize social media and share their own experiences. Although we will be apart again this year, we have ample opportunities to stay connected via social media.

The purpose of this toolkit is to encourage all Clinical Congress attendees to post on social media throughout the event and give them the resources to best connect with the ACS and other attendees.  

Sample Posts

The following sample posts are intended to serve as a guide and should be adjusted to fit your personal tone and style. We also ask that you consider customizing based on your area of expertise or specific interests as it relates to the event agenda and programming.

Please also be on the lookout for posts from the ACS Twitter handle—we encourage you to engage with our content and reshare, like, etc. (and we will do the same!).

Pre-Congress

Example 1: Join me & @AmCollSurgeons for #ACSCC21! I'm going to be Tweeting throughout the meeting about key sessions. If you haven't yet registered, here's a link: https://www.facs.org/clincon2021/registration

Example 2: Only [INSERT NUMBER] days left before @AmCollSurgeons Clinical Congress 2021, taking place October 23–27! Join me and 1000s of others attending this virtual event, use #ACSCC21 to join the conversation. https://www.facs.org/clincon2021/registration

Example 3 [for presenters]: Register for the @AmCollSurgeons Clinical Congress to hear my presentation on [INSERT TOPIC]. I can't wait to share my hard work with everyone attending!

During Congress

Example 1: Looking forward to [INSERT FELLOW SURGEON/PRESENTER]'s #ACSCC21 session on [INSERT TOPIC]. Check it out live or on-demand at: [CLINICAL CONGRESS VIRTUAL SITE URL TO COME]

Example 2: Watched [INSERT FELLOW SURGEON/PRESENTER]'s session on [INSERT TOPIC] at @AmCollSurgeons Clinical Congress today. Did you watch? What did you think? #ACSCC21

Example 3: Who else is watching [INSERT LIVE LECTURE/PRESENTATION] right now at Clinical Congress? Let me know your thoughts on it! #ACSCC21

Post Congress

Example 1: That's a wrap for the @AmCollSurgeons 2021 virtual Clinical Congress! My favorite session was [INSERT SESSION]. Let me know what yours was! #ACSCC21

Example 2: Another successful Clinical Congress in the books! If you missed a session, you can still watch the recordings here: [CLINICAL CONGRESS VIRTUAL SITE URL TO COME] #ACSCC21

Social Media Tips & Tricks

General Best Practices—All Channels

  • Include the official hashtags to help expand the reach of your posts
  • Use short, succinct post copy with a clear call to action
  • Aim to use an image or video, where possible
  • Respond to comments and engage with your audience by liking their posts, as you feel comfortable  
  • Tag influential individuals, fellow surgeons/members or partners in posts
  • Reshare content from fellow surgeons/members or others natively on the platform and provide own POV, if possible